The opportunity
Make a small venue impossible to miss.
Bamboo Lounge sits directly on Trade Street, at the center of Winston-Salem's Annual Pride Parade & Festival. With an estimated 65,000 to 70,000 people attending the surrounding festival, Pride Patio Party needed to turn the venue from a neighboring bar into a destination within the celebration.
A three-month planning process and three-day installation connected lighting, audio, decor, digital media, security, guest flow, signature cocktails, custom wristbands, and a branded photo experience into one continuous guest journey. From 11:00 AM until 1:00 AM, thousands of patrons moved through the venue while the identity remained consistent from the sidewalk to the bar and photo booth.
Experience details
- Event
- Pride Patio Party
- Date
- Saturday, June 13, 2026
- Venue
- Bamboo Lounge
- Location
- Trade Street - Winston-Salem, NC
- Hours
- 11:00 AM-1:00 AM
- Format
- All-day festival activation with nighttime party
- Planning
- Three months with a three-day installation
Production approach
One event identity, carried through every touchpoint.
FP Presents owned the creative, technical, and part of the operational delivery, supplying the equipment, branding, and programming needed to transform a compact venue despite space, weather, and power constraints. The result paired Bamboo Lounge's tropical character with a purpose-built Pride experience designed for visibility, participation, guest flow, and sales.
Experience features
What brought the event to life.
Photo Booth
Branded guest capture
Photo Gallery Access
QR delivery for guest photos
DJ
Live music programming
Signature Cocktails
Event-specific specials
Digital Media
Campaign and event content
Lighting Design
Atmosphere and focus
Audio Production
Room-filling sound
Signage & Branding
Identity in every detail
Custom Wristbands
Branded guest credentials
Decor & Scenic
A transformed environment
Security
Guest and venue support
Show-Night Operation
Hands-on event delivery
Creative Direction
One connected event identity
Guest Flow
Movement through a compact venue
The event poster
The invitation established the world of the event.
The original Pride Patio Party campaign poster introduced the saturated palette, signature cocktails, DJ, and photo booth before guests reached Trade Street. It remains the clearest record of how the all-day activation was presented to its audience.
Every FP Presents event receives an original poster designed to introduce the concept before the doors open.
Daylight to after dark
A connected guest journey.
The selected sequence moves from the prepared daytime room through branded access, menu, and capture details, then into the illuminated live environment and guest participation.
The room ready to receive the festival
Color-changing lighting and Pride details were layered into Bamboo Lounge's existing tropical interior before the day accelerated.
A credential built into the brand
Custom wristbands carried the event identity while supporting an all-day guest operation.
A photo booth made for the room
A framed interface and branded screen turned the capture system into part of Bamboo Lounge's decor.
The featured offer at the point of decision
Illuminated bar signage gave a custom cocktail immediate visibility without interrupting service.
Guest photos, ready to retrieve
A branded QR touchpoint gave guests a direct path from the physical photo booth to their digital images.
A cocktail menu with a point of view
Custom names and playful copy extended the event voice into a clear, memorable set of choices.
The storefront becomes a beacon
Layered color and window lighting made the patio visible from Trade Street and connected the venue to the larger festival outside.
The experience in the guests' hands
The branded photo system gave groups a reason to gather, participate, and leave with a record of the day.
Behind the scenes
Three views of the celebration.
A street-to-interior sequence shows how Pride Patio Party connected Bamboo Lounge to the larger Trade Street celebration.
The venue joins the street
The illuminated storefront made Bamboo Lounge a visible, active destination within the Trade Street festival.
Color across the patio
A closer view of the layered lighting that carried the celebration through the outdoor guest space.
The identity continues inside
The interior view shows how lighting and decor extended the event system throughout the venue.
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