The story
A familiar room, reframed for one night.
COLTCHELLA 26' brought guests into The Rosemary Room for a one-night experience built around atmosphere, movement, and a clear visual identity. The venue's chandeliers and industrial ceiling became part of the scene as saturated color, haze, and directional light reshaped the room.
Rather than treating production as a collection of separate effects, the experience connected the arrival, dance floor, branded focal points, and guest moments into one environment. The result was a room that felt recognizably like The Rosemary Room while becoming something guests could only encounter that night.
The night in motion
Step inside COLTCHELLA 26'.
The finished experience—lighting, atmosphere, installations, and a room full of guests—captured in one event trailer.
Experience details
- Event
- COLTCHELLA 26'
- Date
- Saturday, February 28, 2026
- Venue
- The Rosemary Room
- Location
- Winston-Salem, North Carolina
- Format
- One-night themed venue experience
Production approach
Built as one complete guest experience.
FP Presents brought the event identity into the physical room through creative direction, lighting, sound, scenic decisions, branded visual moments, and hands-on show-night production.
Experience features
What brought the event to life.
Photo Booth
Branded guest capture
Lighting Design
Atmosphere and focus
Audio Production
Room-filling sound
Custom Fabrication
Purpose-built scenic work
Decor & Scenic
A transformed environment
Show-Night Operation
Hands-on event delivery
The event poster
The story started before event night.
The COLTCHELLA poster framed the experience as a fictional reunion tour, turning friends into a playful artist lineup and giving guests a memorable narrative before they entered the room.
Every FP Presents event receives an original poster designed to introduce the concept before the doors open.
Installation to teardown
The full transformation.
Follow the room from its everyday configuration through installation, the finished experience, a night full of guests, and the final restoration.
The room before production
The Rosemary Room in its everyday configuration, before the transformation began.
Building the environment
Scenic elements, branded moments, lighting, and guest experiences taking shape.
The arrival moment
A graphic balloon installation established the event palette at the entrance.
The branded lounge
A layered seating environment gave the COLTCHELLA identity a physical home in the room.
The photo experience
A dedicated capture zone combined the step-and-repeat, lighting, red carpet, and share station.
The finished stage
Color, shimmer, and the oversized lip installation created a distinct performance focal point.
The room in motion
Lighting, haze, guests, and the venue architecture working together on event night.
The activation in use
Guests moving through the photo experience as part of the larger event environment.
A captured guest moment
The finished stage became a portrait setting and a memory guests could take with them.
The room restored
After strike, The Rosemary Room returned to its regular configuration.
Behind the scenes
From custom fabrication to final strike.
Process footage from across the COLTCHELLA build, including the custom manufacture of the two-meter-wide illuminated inflatable lips.
Manufacturing the giant lips
Behind the custom manufacture of the illuminated inflatable lip set - built at two meters wide to anchor the finished stage.
The room begins to change
A behind-the-scenes look as scenic pieces, lighting, and activation elements move into The Rosemary Room.
Building toward show-ready
The production comes together as individual installations become one connected guest environment.
After the final guest
A process view of the room after the event and before the full production strike.
Strike and restoration
The final behind-the-scenes stage: removing the temporary environment and returning the venue to regular operations.
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